July 27, 2007
Syntellect Inc., a leading provider of Customer Interaction Management solutions, today announced that Great Eastern Life Assurance, Malaysia’s oldest and largest insurance company, has selected Syntellect’s Apropos suite of contact center interaction management software to support customer inquiries in their new Health Service Division.
As a company committed to the "people" business, Great Eastern continues to meet its customers’ needs with regard to financial planning, protection and savings. Syntellect’s solution will be an integral component in Great Eastern’s initiative to improve service levels, customer satisfaction, dynamically manage contact center resources, and automate the customer interaction process for more than 2.6 million policies and 17,000 agents.
"Syntellect’s solution was chosen over the incumbent’s product and other competitors due to its scalability, speed of deployment, integrated components, and customer references", comments Raymond Low, Country Manager at ITApps, a Syntellect Partner and major consulting and integration firm in Malaysia which specializes in contact center and CRM technology. "The ability of Syntellect’s solution to effectively combine integrated telephone self-service with agent phone and email interactions will increase the contact center’s efficiency and result in future expansion as Great Eastern implements it into other lines of business."
"The addition of Great Eastern Life Assurance to Syntellect’s growing list of international customers reinforces the value we place on our partners to bring our solutions to financial service firms around the world", adds Randy Weeter, Vice President of Channels for Syntellect.
About ITApps
ITApps is a Pan-Asian, full-service consulting, systems integration, and outsourcing company, committed to delivering innovation. We specialize in IP communications, contact center solutions, performance optimization, and customer relationship management (CRM) applications. Over the past decade, ITApps has empowered more than 400 corporations, from leading multi-nationals to SMEs, to become highly competitive, customer-focused, thriving enterprises. Founded in 1992, we are headquartered in Hong Kong, with offices in China, Taiwan, Malaysia, Singapore and Thailand.
Visit ITApps at www.itapps.com
About Syntellect
Syntellect, headquartered in Phoenix, Arizona, helps customers create, maintain and continuously improve superior end-to-end service. Syntellect’s personalized service values its customers’ preferences from the way they contact a business, to the level of help desired. Success is measured by the ability to implement and continuously support solutions for customers. With more than 20 years of pioneering leadership and thousands of solutions deployed globally, Syntellect is a premier provider of enterprise-class contact center solutions for the high-technology, financial services, help desk, utilities, government and consumer products industries.
For information about Syntellect, visit www.syntellect.com or call 800.788.9733.
